All case studies
Marketing Workflows
Eliminating Campaign Production Bottlenecks
Identified the approval stage bottleneck costing 5 days per campaign.
73%
of delay risk at one stage
5 days
average cycle time reduction
95%
on-time launch rate (up from 60%)
The Challenge
A marketing agency ran 20+ campaigns per quarter but consistently missed launch dates. Teams blamed different stages, but there was no process data to identify the actual bottleneck.
The Approach
H-Synth mapped the full campaign production workflow from brief to launch. Timing data was attached to each step over 3 months of campaigns. Monte Carlo simulation with 5,000 iterations predicted delay probability per stage.
The Results
Simulation proved that 73% of delay risk concentrated at the client approval stage — not creative production as assumed. The agency restructured their approval workflow with staged reviews, reducing average campaign cycle time by 5 days.